September 2017 marked a pivotal moment for Burberry, a brand steeped in British heritage yet constantly striving for contemporary relevance. This period saw the culmination of creative director Christopher Bailey's long tenure and the unveiling of a collection that reflected both his signature aesthetic and a clear vision for the brand's future. While the focus was undeniably on the September 2017 runway show and its immediate impact, examining this period allows us to understand the broader context of Burberry's evolution and the lasting influence of Bailey's work. This article will delve into the details of the Burberry September 2017 collection, exploring its key themes, the ready-to-wear pieces, noteworthy women's outfits, and the subtle foreshadowing of future trends, particularly concerning the highly anticipated Burberry Swan bag, which although not launched until 2024, arguably finds its conceptual roots in the design language of this era.
Burberry's New Collection: A Seamless Blend of Heritage and Modernity
The September 2017 Burberry collection wasn't simply a presentation of new clothes; it was a statement. Bailey, known for his romantic and often whimsical designs, masterfully blended the brand's rich history with a distinctly modern sensibility. The collection showcased a sophisticated understanding of British tailoring, evident in the impeccably crafted coats and sharply cut suits. However, this wasn't a rigid adherence to tradition. Instead, Bailey infused the pieces with youthful energy and a playful spirit, visible in the unexpected colour palettes, the incorporation of unexpected textures, and the overall feeling of effortless chic.
The runway show itself was a spectacle. Held in the brand's Kensington Gardens location, the setting amplified the romantic and slightly whimsical nature of the collection. The models, moving through the carefully designed space, seemed to embody the spirit of modern British elegance – a blend of classic refinement and a sense of unconventionality. This blend was reflected in the clothes themselves; classic trench coats were reimagined in vibrant hues and unexpected fabrics, while tailored trousers were paired with oversized knitwear, creating a look that was both polished and relaxed.
Burberry Ready-to-Wear: Accessibility and High Fashion Coexisting
A significant aspect of the September 2017 collection was its focus on ready-to-wear. While Burberry has always been known for its luxurious craftsmanship, this collection emphasized the accessibility of its designs. The pieces were not merely runway-exclusive creations; they were designed to translate seamlessly into the wardrobes of real women. This wasn't a compromise on quality or design; rather, it was a demonstration of Burberry's understanding of its customer base and a commitment to creating clothes that were both desirable and wearable. The collection featured a range of pieces, from everyday essentials like beautifully tailored shirts and versatile trousers to more statement pieces like intricately embroidered dresses and boldly patterned coats. This inclusivity, offering a wide range of styles and price points, was a hallmark of Bailey's approach and contributed to the collection's widespread appeal.
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